The social media and digital marketing apprenticeship is one of our most popular apprenticeships and it is fairly clear why this is.
Business Benefits of a Digital Marketing Apprentice
Most businesses have realised that adding digital to their marketing plan is an important addition. Digital marketing is a low cost option compared to traditional advertising and marketing. For instance, using Twitter or Facebook advertising allows businesses to get a message, offer, update or product release to a large and targeted audience. Facebook and Twitter targeting is fantastic. Businesses can pinpoint an audience based on demographics and interests and for a few pounds can send an advert out to thousands of people. What makes this form of advertising so powerful is that the analytics provided by Facebook and Twitter allows businesses to see the success of their campaigns. If a business places an advert in a local paper the only analysis is the supposed readership level of the paper. Unlike Facebook and Twitter advertising, there is no way of knowing who is acting on your newspaper advert.
The problem that many businesses face is finding the time to manage their digital marketing. There is no point in giving the job to Tina in accounts just because she has Twitter and follows Justin Bieber. Digital marketing needs a dedicated member of staff which is why so many businesses are turning to an apprentice to fill this gap.
How a digital marketing apprentice can help
A digital marketing apprentice is the perfect solution for many businesses as, for most, their social media and digital marketing efforts are still in the fledgling stage. This means that the apprentice can grow this area of the business and in turn they also grow with the business.
Apprentices have also been exposed to this form of digital technology much more than Tina in accounts. Social media and digital marketing is second nature to school leavers and the levels of passion for social media that is demonstrated by apprenitces refelcts this.
An apprentice can get to work straight away on your digital marketing. Unlike other employees, they come with an understanding of the networks they are being asked to work on. Yes, they still need to know your businesses direction and message, yes they still need to learn about graphics and the content you would like, yes they still need to know about influencers, brand ambassadors, analytics, search engine optimisation and social network management tools but they do know how Facebook, Twitter, Instagram, Snapchat ect work.
What does the Social Media and Digital Marketing Apprenticeship Cover?
The social media and digital marketing apprenticeship provides the skills and knowldge required by an apprentice to be a successful digitla marketer. The units covered incude:
- Principles of Social Media within a Business
- Search Engine Optimisation
- Social Network Management
- Content Management Systems
- Creating and Optimising Content for the Web
- Collaborative Technologies
- Digital Advertising
Successful apprentices will gain the Level 3 Diploma in Social Media for Business. We also offer the CIW Accreditation for apprentices that work in a more web design agency environment.
This is an excellent time for businesses to start thinking about there apprenticeship requirements. Students will be looking to their final term at school and their GCSE and A Levels exams. They will then be condsidering their next steps, which for many, will be an apprenticeship.
If any business is considering taking their digital marketing activities to the next level then they really should consider an apprentice as an option.